Pleasureland mooches aimlessly through the arcades and along the promenade, then sits in a deckchair with an ice cream and snoozes until lunch. Watch out for the seagulls though.

Coastal Tourism, a report released in 2016, shows seaside tourism is worth £8 billion to the economy, with 13.7 million seaside trips annually.

The Seaside Economy report found that between 1971 and 2001 employment and population in Britain’s seaside towns grew slightly faster than the national average. Far from entering a spiral of decline caused by the loss of tourism business, the economy of Britain’s seaside towns actually proved remarkably resilient over this period.

"Far from being on its last legs, the British seaside tourist industry is still alive and well and, handled appropriately, should probably have a long future too." from The Seaside Tourist Industry in England and Wales Employment, economic output, location and trends.